What is The Style Dept.’s approach to property staging? We don’t do cookie-cutter staging. Every property has its strengths and challenges, its own target market and personality, so each one requires a customised approach. Some empty or partially-empty properties are ‘style-ready’ so we can quickly source furnishings and decor to suit, usually within two weeks. Others require maintenance, a repaint, some decluttering, depersonalising or even some editing and repositioning of existing furniture to optimise their presentation before being listed. We can guide you on all these and more.
What sets The Style Dept. apart? Rather than just furnishing a property, we strive to showcase an aspirational lifestyle that creates an emotional connection for potential buyers. We refuse to stage a property with the bare minimum, instead layering classic furniture with beautiful accessories and soft furnishings, producing a warm ambience that adds value to each and every project.
How much does property staging cost? Costs vary depending on the property. As a rough guide, costs will generally be less than 1% of a property’s value (a great investment in anyone’s language). An entry level, on-site consultation service (including a written action report) is priced at $250, while our vacant staging services start at $4000.
How long is a standard marketing period? Packages are for a 6-week marketing period, with optional weekly extensions available.
What is a full property stage compared to a partial stage? Vacant or ‘full’ property staging is done when a property is completely empty and requires the hire and styling of all furniture, artwork, rugs and accessories. Partial styling is done when vendors already have some or all furniture/homewares in the property but need them to be enhanced to bring the property up to optimal presentation.
Do I need to vacate my property while it’s staged? Not necessarily, however, if a styled property is being lived in during the marketing period, textiles such as bed linen and bathroom towels can’t be hired. In this case, we may suggest the owners purchase fresh new linen, towels and cushions to improve presentation during photographs and open houses. Penalties apply for any damage or undue wear and tear to hired furniture and accessories.
Can I be involved in the staging process? We are always happy to discuss our plans with our clients before the selection process begins, however, once we get down to the specific sourcing and selection of furniture and homewares, we always ask that you leave the detail to us. There’s a lot more to property staging than meets the eye – it’s best to leave it to the experts.
What types of insurance do you have? Our contents insurance (as well as our external suppliers’) covers theft, fire and flood damage to stock while it’s in clients’ properties. Clients are encouraged to speak to their real estate agents about taking due care with lock-ups to minimise risk, as they are responsible for any excess payments in the event of an episode.